THE DESIGN PROCESS
Discover + Inspire
First, we’ll dig into your brand foundation! We’ll identify your business/organization, mission and vision, big picture goals. target audience, and overall personality and style. We’ll also gather visual inspiration and solidify our direction for your new visual brand. This is the part where the inspiration has a foundation to grow upon.
Design + Develop
Once we have our inspirational foundation we start designing! Here we’ll begin with logo concepts and then continue to develop and add depth to you visual styling with secondary marks, patterns, textures, and more. We’ll revise and refine everything to make sure every detail is to perfection… remember collaboration is the key! The final results will be a thoughtful and cohesive library of design elements that authentically and powerfully speak to who you are.
Implement + Grow
After finalizing your brand styling, we bring it to fruition. Depending on your project, this may involve designing accompanying collateral pieces, coordinating design on print pieces, etc. The goal is depth and keeping consistency at it’s core - your brand deserves every attention to detail to ensure it authentically communicates your “why” to your audience and is beautifully and thoroughly presented.