Your brand represents you in the eyes of your prospect. It is how they know who you are and how they relate to you when you aren’t around to remind them of who you are.
Keeping your brand consistent and on point helps to stay memorable and be recognizable. It’s time to think beyond the product and think about the meaning and how it relates to your brand. What does your product giveaways say about you or more importantly what you do for your client? Knowing what you’re offering will show the strength in your company and in your brand identity.